Why print marketing is still being used

By 08/14/2014 December 3rd, 2014 Uncategorized

In an era where marketers are looking for yes, a viral YouTube campaign, but also long-term customer engagement, all avenues of advertising need to be explored.

A recent article considers the reasons why print adds value to any marketing campaign:

  • Things are read 10-30% faster on paper.
  • Joining together print and digital marketing could potentially reach out to a larger audience.
  • 96% of news reading is still in print.